Based on the perseverance and strength of the German immigrant, Novo Hamburgo is an example of a united and hard working community. From the sweat and determination of these people a place of great prosperity and development was forged. With the growth of the leather and footwear industry, the city grew exponentially, making it one of the most populous cities in the state. Quality and talent transformed the old and quiet Hamburger Berg into the National Footwear Capital.
Today, Novo Hamburgo is the perfect city to invest in. An example of education for the country, the city has a qualified workforce, complete infrastructure, and a privileged location. Massive investments in projects, such as the expansion of the railway, new school construction, and health clinics, as well as the good times for the footwear industry, all leverage the city’s development. In an attempt to add quality to the service sector, City Hall makes more courses and training programs available to the populace.
NATIONAL FOOTWEAR CAPITAL - The leather-footwear industry is still very important to the local economy and for development. The proof of this is that Novo Hamburgo participates in the main trade shows of the industry and hosts exhibits that are a benchmark for the industry- highlighting the National Footwear Festival and the International Fair for Leather, Chemical Products, Components, Machines, and Equipment for Footwear and Tanneries (Fimec). The City sets up stands to make their presence known in other trade shows throughout the country such as Couromoda and Francal.
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